Thanks for stopping by. I’m Carole: a military veteran, former corporate America cubicle dweller, and transplanted West Virginia native living in Florida.
After I retired from the US Air Force, I took a defense contracting job supporting a military client. In 2013, I was one of the thousands who lost their jobs due to federal budget cuts.
I started my online business, freelance editing for indie authors, a few days later.
I was quickly hit with the realization that knowing how to do your job isn’t enough when you’re a new small-business owner. You need to get your name out there if you want clients.
The thought of marketing my services intimidated me.
The only thing I knew about marketing was I didn’t like pushy, in-your-face tactics that shouted, “Buy My (fill in the blank).” Nor was I a fan of the fear-inducing tactics many marketing & advertising specialists advocated.
There had to be a better way to connect with people. One that didn’t make me cringe and gave potential clients insights into my thought processes and ethics when working with me.
My search for a friendly, hype-free way to sell my freelance editing services led me to content marketing. I studied it and adopted the strategies.
The strategies worked. I got to the point where I was turning away clients.
Ironically, I discovered I enjoyed content marketing writing more than freelance editing, so I changed my business model in early 2017.
Now I help small-business owners like you with your content marketing needs.
If you’d like to chat about a project, or if you have questions about my services, you can fill out the form on my contact page, email me directly at firstname.lastname@example.org, or call me at 850-530-6313.
Have a great day,
“If your gift is to encourage others, be encouraging. If it is giving, give generously. If God has given you leadership ability, take the responsibility seriously. And if you have a gift for showing kindness to others, do it gladly.” —Romans 12:8 (NLT)